Dual Coding Theory

The first thing that comes to mind when discussing the dual coding theory is the Pepto Bismol commercial. This is my favorite commercial right now which is probably why I walk around the house singing it all the time. The people in the commercial look like they are interviewing to sing in the commercials add and can not sing or dance at all so it really ends up being funny. At the same time it is putting heartburn, indigestion, upset stomach, nausea, or diarrhea in your head which is promoting Pepto Bismol. This is a very effective method because when you have those symptoms you think about Pepto Bismol. This is a very effective way of promoting and persuading an audience because it tends to stay in your head and makes you want to experience the product just to see what the product is about. Another commercial that sticks in my head is the Herbal Essence commercial with the lady doing all that moaning and groaning. I went out and got me some just so I could see if it smelt good enough to make me wanna moan and groan and YES it did.